About us

We got tired of
the broker call.

So we did something about it.

Bengaluru
Not a developer. Not a broker.

An operator.

We spent years watching the same thing happen in every Indian city with a decent job market. Someone moves for work. Calls a broker. The broker calls back three days later. The flat is unfurnished, overpriced, and the WiFi takes six weeks.

We thought: this is a solvable problem. So we started Urban Mace. Took two buildings in Bengaluru. Furnished them. Put good people on-site. Found tenants without a single broker. Watched it work.

Then we built the switch. — an operating company with a proven model, a real team, and a very clear idea of what we're building and why.

The model

The whole thing in
plain English.

01
We find a building.

Good bones, bad management. That's the gap we fill.

02
Long-term lease.

8–9 years. Fixed rent. Owner gets guaranteed income, zero management.

03
We make it a home.

Bed. Wardrobe. Kitchen. WiFi. Caretaker. Before anyone moves in.

04
You walk in.

11-month L&L. Two month deposit. No broker. Just a flat that works.

The team

People behind
the switch.

M
Madhusudhan
CEO & Co-Founder

Leads strategy, property acquisition, and overall operations. Has been in the managed real estate space long enough to know every broker's trick in the book — which is exactly why we don't use any.

U
Umesh Pareek
COO & Co-Founder

Runs operations, systems, and the commercial engine behind the switch. Also heads The Consulting Group — which means he's seen enough broken businesses to build this one properly.

A
Ankush Acharya
CFO & Co-Founder

Manages capital structure, investor relations, and the numbers that make the model work. The reason every payout happens on time, every month.

Proof of concept

Urban Mace —
where it started.

Before the brand, before the name, there was Urban Mace LLP. Two buildings. Bengaluru. We furnished them, found tenants without a broker, and ran them exactly the way we planned to run the switch.

It worked. So we scaled it.

30+
Flats operated
₹0
Broker fees, ever
2
Buildings
Operations
Where we're going

50 buildings.
2 years.

Bengaluru is where we prove the model. Then every city in India that has a job market worth moving to.

Bengaluru Hyderabad Chennai Pune Indore Coimbatore Kochi Bhubaneswar Lucknow Nagpur
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